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cracker jack candied popcorn
According to legend, in 1893 a unique popcorn, peanuts and molasses confection that was the forerunner to Cracker Jack caramel coated popcorn and peanuts is introduced by F.W. Rueckheim and Brother, at the World's Columbian Exposition, Chicago's first World's Fair.
Cracker Jacks founder Frederich William Rueckheim
In 1896 Louis Rueckheim, F.W.'s brother and partner, discovers the process for keeping the molasses-covered popcorn morsels from sticking together. Louis gives the treat to a salesman who exclaims, "That's crackerjack!" "So it is," says F.W. Rueckheim, who then has the words trademarked.
The song "Take Me Out to the Ball Game" is written in 1908 by Jack Norworth, who writes the lyrics during a 30-minute subway ride, and Albert Von Tilzer, who composes the music. Cracker Jack brand is immortalized with the third line, "Buy me some peanuts and Cracker Jack."
"A Prize in Every Box" is introduced in 1912 when toys are inserted into every package. Sailor Jack and his dog, Bingo, first appear on packages in 1918.
In 1955 Cracker Jack begins advertising on television with the appearance of Cracker Jack on CBS-TV's "On Your Account" which was televised to 130 stations nationally.
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Source: oldtimecandy.com
