Following its presentation in Milan, Vespa Primavera arrived on the market in 1968, incorporating unique and winning characteristics that had been featured on other Vespa models in previous seasons. This is why even the first Primavera, the 1968 model, already had its own family tree. Small yet powerful, Vespa Primavera condensed all those qualities that served to power a generation of young people as they took action, as of that very year, to find their own spaces, their own freedom.

 

Performance, agile handling, and a powerful engine were all attributes that made the Vespa Primavera such a success in the sixties. The Primavera was aimed at young people and Piaggio developed the slogan, "With a Vespa you can be" for its launch. It was aimed at 16 year olds who loved sports and living outdoors and who did not want to be late for socializing with friends due to city traffic. The main feature of this scooter was the longer chassis, which made it even easier to carry a passenger.

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Source: vespa.com